Meet the Team

A woman with bright red hair and multiple facial piercings sitting at a table in a restaurant or cafe, smiling and resting her head on her hand.

Zadie Newton

Instagram @ 0_0.mimi.0_0

LinkedIn @ Zadie Newton

Founder, Developer, Designer

Hi, I'm the founder of FitAtlas.

I created FitAtlas from my own frustration with online shopping. As a woman, I've always struggled with inconsistent sizing between brands, but after significant weight loss, it became even harder to know what would actually fit. Navigating body image challenges and body dysmorphia made the experience even more overwhelming, turning something as simple as buying clothes into a stressful guessing game.

As a competitive fencer, I also learned how important proper fit is. Not just for comfort, but for performance. Whether it's everyday clothing or athletic gear, sizing shouldn't be this complicated.

I built FitAtlas to solve that problem. My goal is simple: help people shop with confidence by making sizing clearer, more accurate, and consistent across brands, countries, and every stage of life's changes.

A young man with short blonde hair smiling in front of a gray background, wearing a black polo shirt with the UIW Fencing logo.

Jake Thayer

Instagram @ jake_thayer63

Co-Founder, Networker

Hi, I'm the Co-Founder of FitAtlas.

To be honest, I've never enjoyed shopping for clothes. Between inconsistent sizing, confusing brand standards, and the hassle of returns, finding something that fits often takes more time than it should. As an athlete, competitive fencer, and fencing coach, I've experienced firsthand how important proper fit is. Not just for appearance, but for comfort, confidence, and performance.

As the primary networker behind FitAtlas, I've spent countless hours talking with shoppers, athletes, coaches, and business owners. No matter their background, I kept hearing the same frustration: nobody knows what size they are from one brand to the next.

That's what drew me to FitAtlas. We're building a solution that removes the guesswork from shopping and helps people make confident purchasing decisions the first time. My goal is to help grow FitAtlas into the universal sizing platform that consumers and retailers alike can rely on.